We’re excited to share the news you’ve been waiting for. The National Tartan Day New York Committee is proud to announce Sam Heughan as the Grand Marshal of the 2026 NYC Tartan Day Parade.
Sam is internationally known for his roles across television, movies and theater, and especially that of Jamie Fraser in Outlander, a performance that has earned him a People’s Choice Award, Critics’ Choice Award nomination, and a devoted global following. Beyond acting, he is a bestselling author, founder of Sassenach Spirits, The Galloway Distillery, and My Peak Challenge, an initiative that has raised millions for charities across the world. A graduate of the Royal Conservatoire of Scotland, he continues to champion Scottish culture, the arts, and community wellness through all the work that he does.
For the 2026 Parade, Sam will wear a custom outfit designed and created exclusively by 21st Century Kilts and Geoffrey Tailors, the official design houses for all NYC Tartan Day Parade Grand Marshals.
“I’m honored to return to New York as Grand Marshal of the 2026 NYC Tartan Day Parade,” Sam said. “There is so much to celebrate this year! A decade ago, I was fortunate enough to lead the parade at the beginning of my journey on the hit tv show Outlander. This year is a full circle moment as we celebrate our 8th and final season and what better way to celebrate?! This event brings the local and International Scottish community together in such a powerful way, and I’m looking forward to marching up Sixth Avenue, representing my beloved home-land and nation.”